MS. JANET YAP WEI LENG

MS. JANET YAP WEI LENG Head of Communications

Jan has been in the advertising industry for 18 years. She began her career in Baker Spielvogel Bates and has since had the opportunity to work for multiple organisations which include Grey (1994 to 1996), J. Walter Thompson (1996 to 1999 & returned in 2015 to 2019 ) and Intel (2000 to 2009). Among her notable achievements include running a successful radio campaign for The AIDS Foundation, rebranding Ford that resulted in brand awareness and an increase in sales for Ranger, and launched the EPF “One Home One PC” campaign which resulted in an increase of 80,000 PC sales.

In 2010, Jan served in UNICEF as campaign manager for six months to launch The Stop Child Abuse integrated campaign that mobilised and drove supporter loyalty. Here, she worked with the Ministry of Women and Community Development to raise awareness on child abuse and was played a key role in a nation-wide research on the prevalence of child abuse.

Jan also initiated an off-roading club for Ranger called “Lanun Darat” which was a tremendous success. In 2015, she moved back to J. Walter Thompson as Business Director after working on the PETRONAS account in dnaComm for 3 years where she built the team and successfully launched PETRONAS’ Eco Centre in Terengganu to save the mangroves.

Jan was appointed as Head of Communications for Cancer Research Malaysia in September 2019 and will be working to increase brand awareness on the work that we do, especially for Asian cancer patients.