With over 20 years of marketing experience spanning FMCG, GLCs, telcos, and NGOs, Fikrie has held senior roles at organisations including The Coca-Cola Company, Maxis Business, and UNICEF Malaysia, with a career built across both B2B and B2C marketing and commercial functions. He joined Cancer Research Malaysia as Chief Fundraising Officer in June 2026, where he leads the fundraising team across Donor Engagement and MarCom, applying deep consumer behaviour insight to grow CRMY’s revenue engine across high-net-worth individuals, individual donors, and corporate partnerships.

Beyond his corporate career, Fikrie is a Teaching Fellow in the ELITE Programme at Universiti Malaya, where he is also pursuing a Doctor of Business Administration (DBA), and holds an MBA from the University of Strathclyde. He is currently pursuing Fellow status with the Chartered Institute of Marketing (FCIM), a recognition of senior-level expertise and standing within the marketing profession.