#BoobBuddy
From age 20, breast self-examinations should be conducted monthly. From age 50, a mammogram should be taken every two years. Every October, CRM calls on every Malaysian to support the women that they love. Join us in spreading the word, and pledge to be a #BoobBuddy for yourself and the ones you love now.
#KnowYourLemons
CRM has partnered with Corrine Beaumont, the young designer who created the “Know Your Lemons” campaign to raise awareness of the signs and symptoms of breast cancer. Corrine lost both her grandmothers to breast cancer, and felt compelled to come up with a solution to educate the public on telltale signs. Lemons became her stand-in metaphor for breasts, as she tried to create a simple and visual way of what symptoms can look and feel like.
We’ve taken it a step further by developing a 3D version of these lemons. The “Lemon Kit” is taken on a road show to educate the public on the signs and symptoms of breast cancer.
#WeCanICan
CRM has partnered with the Life Insurance Association of Malaysia and Rotary Club Malaysia in raising awareness of the signs and symptoms of common cancers among Malaysians.